If 2009 was the year of touch, 2010 is shaping up to be the year of 3D. With new breakthroughs in 3D technology, 3D media looks to become the next "big thing." At the forefront of this new movement is the sports news company ESPN. They announced Monday the creation of the industry's first 3D network, ESPN 3D. The plan is to produce at least 85 live broadcasts in 2010-11. The first of these is scheduled for June 11. It will be a FIFA World Cup Soccer match between South Africa and Mexico. According to the ESPN website, this will be the first of a possible 25 matches that will be broadcast in this new form.
To quote the ESPN news release,
"In addition to the World Cup opener, ESPN will produce up to 25 total World Cup matches, as well as the Summer X Games, college basketball, and college football, including the BCS National Championship game in Glendale, Ariz., January 10, 2011. ESPN has been testing ESPN 3D for more than two years, and produced USC's 18-15 win over Ohio State in 3D for select theaters back in September. This network launch will certainly drive the early adoption of 3D TV sets, while combining "great content with new technology to enhance the fan's viewing experience," according to ESPN President, George Bodenheimer."
An obvious question concerning this new way of viewing our media is "So what?" Aside from the "cool" factor, the possibilities for this kind of technology are exciting. While sports will be first, other subjects and networks will likely be soon follow. Can you imagine watching the Discovery Channel's "Deadliest Catch" in 3D? Better bring your Dramamine.
Source: http://sports.espn.go.com/espn/news/story?id=4796555
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that's so sick...
ReplyDelete"This network launch will certainly drive the early adoption of 3D TV sets..."
i am inclined to wonder how true this is. my thought is that if this doesn't happen, then a good amount of theatres about the country will start having 3d game night specials.